It's more than just a phone.

The truth is, we stare and interact with our phone for hours and hours—more than we do with our own friends and family. When we wake up in the morning, walk to class, and go to bed, it’s in our hand. We have emotional ties with this object, so we should want to protect it.

Our Strategy

To show humorous examples of how we treat our phone like a family member, loved one, or just someone who is always by our side no matter what. We wanted to make people realize that Akko understands this, and won't judge them for it, but will help them protect their devices that they love so dearly.