Bridge the gap between indulgent taste and wellness.

The goal of this campaign was to increase brand awareness among health-conscious millennials and Gen Z consumers while highlighting Olipop’s unique combination of nostalgic soda flavors and digestive health benefits. Inspire soda lovers to see Olipop as the best of both worlds—delicious, familiar flavor and modern wellness in a single can.

Our Strategy

We know that Gen Z and millenials care about self-care and wellness, but we need them to care about their gut health too. So we showed consumers that Olipop is the self-care for your inside AND outside. It's not just another step in your wellness routine, it is the routine.