A mosquito-free future.
Bug spray, chemicals, and bug bites are now a thing of the past. Thermacell makes the world’s leading spatial mosquito repellent helping busy parents create a mosquito-free outdoor sanctuary for their family without the hassle, planning, or chemical concerns associated with traditional repellents.
Our Strategy
To make Thermacell the new norm when it comes to mosquito repellent and to show how silly the old products and bug bites from the past are. We know that unfortunately mosquitoes will never fully be eliminated, but Thermacell makes you forget about them so much that you will think they are.
Our Creative
Print Ads
Out-of-Home (Bus Stop Advertisement)
Brand Activation
Social Media (Video)
Made in collaboration with: Kaylynn Harman, Makenna Micallef, and Anna Beloat
This non traditional execution creates “mosquito-free zones” at local community events featuring outdoor movie nights, food trucks, and picnics. Families are able to relax and spend time together without sprays, bites, or constantly swatting at bugs, showing what outdoor life can feel like when mosquitoes are no longer part of it. Thermacell devices are placed throughout the space so protection works in the background without interrupting the experience. At each event, attendees can scan a QR code to receive 40% off their first purchase, making it easy to bring the same mosquito-free environment straight back home.
This mockumentary-style ad shows kids struggling to describe mosquitoes, showing a comedic version of the future where the bugs no longer part of childhood. It positions Thermacell as the reason why, eliminating mosquitoes so completely that kids only know them as something they’ve heard about.